Sunday, July 15, 2012

Teasing Scripts and Fund Raising Perks

This week, we're juggling a number of tasks. First and foremost, we're working on the script for the webseries and the script for the teaser trailer. Of the two, the teaser is much more difficult. We need a really compelling teaser for the fund raising campaign. It has to be three minutes or less. There isn't an actual law about the length, but the two entities that run crowd funding campaigns, and recommends that teasers keep it short and to the point. Thus, we have to figure out something that captures enough of the story, makes a viewer interested in more and make them eager to donate funds.

We're in good shape with an opening. We'll use the script we used to make the book trailer a while back for part of this teaser. See above. There just needs to be a scene that captures the tone of the series and the relationship between Joe and Simon as they are on the run. It also needs to give some hints at what they are finding along their way and hints about the shows that will be spoofed. This sounds like a pile to jam into a few minutes, but it isn't too bad. I've always thought editing trailers, so that they keep a quick pace is more difficult.

In order to have this teaser finished by the time we start the fund raising campaign, we have to shoot it early in August! That only dawned a day or two after the last blog. There was a flurry of phone calls and some spit balling. There should be a script for the teaser by the end of the week. But the script is only part of what has to happen this week. We also need a plan to create perks during that shoot. The perks can't interfere with the shoot either. Beyond springing for a photographer for some really nice candid pics, I'm thinking of doing a pod cast that I will hold onto until the fundraiser. Thus, in addition to the behind the scenes blog that will run here, contributors will have access to these podcasts during the run-up to the shoot. However, there will be coverage of the teaser shoot in this blog.

This brings me to the perks themselves. There is a graduated scale of perks with these crowd funding campaigns. They begin with a thank you credit on the film and access to an exclusive newsletter with a new photo each day and increase in value to an invitation to a screening with the cast and an after party. In between are perks like an exclusive DVD, autographed posters, etc. The research on what to offer is ongoing. Among the perks being considered are a DVD release that would include the last rehearsal and the bloopers. This is a big deal as there are no plans for a DVD release of the webseries at this time. The DVD is likely to have scenes not carried in the Youtube version. Inclusion of the rehearsal will ultimately be up to the cast. Some actors can't really work through the issues with their parts if worried about fan reaction to a performance that hasn't been refined. It's something that is subject to a lot of discussion before the campaign goes up. I'm certain one perk will be a live podcast with the cast. There is also a screening and reception in the works. There is a book of full color, glossy photographs through Sybaritic Press planned as well. That book will be a limited release that only contributors, cast and crew will receive. We're still exploring other campaigns to figure out what is customary and what we can handle in a timely fashion.

That's it for now. However, I am putting a call out for translators to help us with making the web series available to more of Garett Maggart's fans. If anyone is interested, please let us know. As always, forward this blog wherever you think it will be of interest.

Next time, more on the characters and how they interact, the teaser shoot and whatever else comes up this week.

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